Nominee #4 – GreenIron – Edward Murray, CEO

Heavy industry, meet a lighter footprint.

Steel and metals are the backbone of modern life, but the way we produce them is a major driver of global emissions. GreenIron is rewriting that equation with a revolutionary solution: fossil-free metal reduction technology that slashes CO₂ emissions by up to 100 percent.

By using hydrogen instead of coal or coke in the reduction process, GreenIron’s method removes oxygen from metal oxides without releasing harmful greenhouse gases. The process is closed-loop, efficient, and adaptable, capable of handling everything from iron ore to industrial waste and recycled materials.

Built to integrate into existing industrial systems, GreenIron's technology doesn’t just clean up production. It also enables circularity by turning waste into valuable material.